Vibram Debuts: Robots, Naked People, and the Bikila Microsite

by TonyDasilva on March 15, 2011

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Remember Vibram’s naked ads? Well, it took a lot more time to perfect it than meets the eye. Take a look at the video below documenting the process, from scraps to real life. – Tony

Vibram FiveFingers launched a video this week detailing the making of its controversial barefoot running microsite describing the Bikila. At www.youarethetechnology.com, two athletes sport nothing but Vibram Bikilas along with writing samples choreographed on their entire bodies.

“Besides the provocative message, the site is also stoking viewers’ curiosity.  How did they come up with the concept, and, more importantly, how did they apply all those tattoos?” Vibram said.

Robots and Naked People

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Author Biography: TonyDasilva

Tony DaSilva handles the social media and events at Trailblazer. He's an avid mountain biker, tech connoisseur, writer, and ex-professional skateboarder, Tony holds a journalism degree from Southern Connecticut State University. He currently can be found living in New Haven, CT, and wandering the streets with an iced Americano in hand.

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