The concept of “For the people, by the people” has been applied to human rights with a new online logo contest that seeks to create an internationally recognized logo to act as a symbol and beacon for human rights issues across the globe.
The Logo for Human Rights is a non-profit organization that paired up with jovoto, an online platform for the creative community, to help crowdsource designs. The contest has already received some high-powered support. The Logo for Human Rights has partnered with Canada, Chile, Germany, the Czech Republic, Senegal, Singapore and Uruguay.
A list of 10 finalists will be selected by a jury comprised of Wikipedia founder Jimmy Wales, the UN High Commission for Human Rights, Chinese artist Ai Weiwei and four Nobel Peace Prize Laureates, including Mikhail Gorbachev and Muhammad Yunus. The public will then be able to vote for a winner from those finalists.
The competition is currently running until July 31 with public voting starting on August 27. The finalists will be presented at UN General Assembly in New York.
It may seem odd that so many countries and international heavy-hitters have signed on for a logo competition. However, the contest speaks to the power that brands and brand recognition have on society. The goal of the contest isn’t just to add window dressing to human rights issues but to create an symbolic banner to focus, organize and highlight all human rights efforts the world over. Accordingly, the rules state that the logo can’t use any words besides “Human Rights” and must be understandable without accompanying text.
Entries can be submitted as pencil on paper, paint, computer graphics or — as the site cheekily says — drawn with a stick in the sand. What matters most is that the symbolism is convincing.
What do you think of attaching a brand mentality to human rights? Do you think a unified, internationally vetted logo will help bring light to human rights issues?