Barefoot running: How Humans Ran Comfortably & Safely Before the Invention of Shoes

Barefoot running is hardly a new sport.  Think about it: humans have been running for millions of years.  The modern running shoe was not invented until the 1970s.  Today’s running shoes address a laundry list of physical traits, abnormalities, etc,…

Trailblazer Interview With The North Face Athlete Jimmy Chin

We are huge fans of Jimmy Chin. That goes without saying… Wait, I just said it.  Anyway, when we were given the opportunity to interview him we jumped on it. Huge thanks to Jimmy for being awesome enough to take the…